Short essays connecting operating experience with strategy, history, economics, human behavior, science, and technological change.

Ideas and perspectives on business, organizations and technology.
How accelerating technologies transform human capabilities while cooperation, trust, judgment, relationships, and social organization remain enduring foundations of progress.
Why focus, specialization, and a well-defined market position can become durable competitive advantages that mirror ecology and ecosystems.
Forecasting as both an analytical discipline and an operating tool—and understanding its role in managing uncertainty and planning future budgeting controls.
The relationship among business, technology, and innovation through new products, fresh ideas, and continual renewal in competitive markets.
Framing and analyzing profitability across multiple business segments, including the use of ratios to measure and compare business performance.
Growth as a commercial discipline: where expansion comes from, what makes it durable and sustainable, and which forms of growth are most profitable in the age of digital technology, non-linear growth, and network effects.
Consulting often begins with a specific problem, but the best decisions are strengthened by a broader understanding of people, incentives, institutions, history, and technology.
Shure’s writing is an extension of the same curiosity that informs his advisory work: understanding how people cooperate, how influence operates, how companies grow, and why some ideas, organizations, and systems compound while others fail.